Search Engine Marketing

About Us

WHAT IS SEARCH ENGINE OPTIMIZATION?

The process or practice of working with web elements including content, links, html and script code, images and other web embedded objects, in order to increase the chances of the optimized web page/s of ranking higher among organic search engine results across one or more search engines for one or more search queries.

A compulsory phase in the SEO process is the keyword research, which tells marketers which search queries targeted audiences are using when searching. In addition, professional search marketers should formulate a search engine optimisation strategy that takes into consideration existing and potential competitors for selected search queries/key words.

From a broader perspective, search engine optimisation interacts with both technical and marketing entities of a website and/or the people behind it. In addition, the outcomes of a successful SEO campaign, beyond search engine ranking results, are beneficial both in technical terms (e.g. faster loading site) and marketing terms (e.g. higher conversion rates associated with successful SEO outcomes).

WHAT DO WE PROVIDE FOR YOU?

Targeted traffic via top organic search engine rankings on Google Australia, Yahoo! Australia & NZ, NineMSN, Sensis as well as other smaller engines and sites that are working with the databases of the bigger engines. In addition, as a result of the links, which point back to your site and that we establish on directories and selected websites, you get additional traffic, which is not search engine invoked.

As our added value, you get a monthly report of where you stand, where you are heading and where improvements can be made. This is a customized report that includes insightful consultation and advice of how to improve the conversion rates and overall performance of your site and its search engine rankings in particular.

HOW MUCH DOES IT COST?

Fees range between 500 to 3000 dollars a month for a duration of 1 month to 2 years. The fees vary according to the size of the campaign, competitive rivalry within the target market/s and the strengths and weaknesses of the client's website/s (e.g., new sites will need to pay more to build up their link popularity).

WHAT IS REQUIRED FROM THE CLIENT, THROUGHOUT THE SEARCH ENGINE OPTIMIZATION PROCESS?

Search engine marketers need to interact with the following functions on the client's side: (1) Marketing or Management - to okay the SEO plan and implementation, some of which may touch on some marketing communication elements of existing and new web pages on the website, (2) Content writing/editing - to okay the suggested modifications/additions of content, (3) Web mastering - to execute technical related actions such as loading a page onto the server, editing JavaScript code, using cascade style sheets, etc. And possibly, (4) Art direction - as there may be some suggested and needed modifications to elements of look & feel (e.g. recommended layout change, effective use of embedded Flash, reduction of image size and more).

DOES 'SEARCH ENGINE OPTIMISATION' FOR AUSTRALIAN SEARCH ENGINES DIFFER FROM 'INTERNATIONAL SEARCH ENGINE OPTIMISATION'?

The principles of the SEO process/practice are the same as are the basic rules of the search engine algorithms. Still, there are some differences that must be taken into account.

For example, while it is true that Google Australia (Google.com.au) and Google.com show different results for some search queries, the two dominant engines rely on the same technology and core database of indexed sites. So, a search engine optimisation professional who knows how top placements are achieved on one engine should know how to achieve the same on the other. Still, differences such as the best keyword targeting strategy when targeting potential clients only in Australia. Specifically, should the plan for a moving company target keywords of "Australia" (e.g., moving company australia"), "Australian" etc. or are Aussie search engine users simply typing in their basic search query (e.g., "moving company") without the use of "Australia" or "Australian" etc., and choosing the option of "pages from Australia"?).

In essence, what is required from you as the client or the owner of the client, is the same.

WHAT IS MULTI-LANGUAGE SEARCH ENGINE OPTIMIZATION?

Some websites have an opportunity or need in multi-language localization of search engine positioning campaigns. As a result, the website achieves higher rankings for non-English search queries that are still targeted and highly relevant to the products, services, offerings and/or calls for action that the website is delivering. In effect, through multi-language SEO, the client's site can leverage on its core base in order to reach additional markets of users who are not using English as their primary language when using the search engines. The result is more targeted traffic of potential customers. The service is good for some clients and not for others so please consult with us to learn more about this service.

I'M INTERESTED IN HEARING MORE ABOUT WHAT EasyNet CAN PROVIDE FOR ME. WHAT'S NEXT?

We appreciate your need to work with a reliable, professional source for a long term. We know it's hard to find a good search engine marketing firm that provides top results at cost-effective prices. If you think that we know what we are talking about and can provide you with what you want, we'll be happy to hear from you. It is at this stage where we ask to look into your specific market and goals in order to provide you with a document that outlines our suggested project plan for better search engine marketing, the logic behind the plan, its goals and measurements. In addition, we are available to provide further explains over the email or phone (Melbourne, Australia): 03-9510-0913.