A new search engine in testing is factbites.com. Being set up by an Australian company this site aims to help students and researchers find articles from authoritative sources.
Optum Ltd launched new Australian search engine Ansearch.com.au on April 4, 2005. It allows search results to be refined based on age and gender. In addition to demographic searching, a series of new search features will be introduced throughout April.
As per reports of March 23, 2005, Ansearch may find itself in trouble due to some ill thought out domain name purchases. The company registered various trademarked, branded domain names using the .com.au extension. These included abcnews.com.au and microsoftoutlook.com.au.
News Interactive, the Australian online arm of News Limited, signed exclusive classified advertising deals with Telstra's Sensis under which CareerOne becomes the sole employment advertiser on Sensis sites.
LSSi's International Directory Assistance (IDA) Gateway Service has been chosen by Australia's Sensis to provide worldwide access to Australia's telephone listings.
The top news search engines for Australia include the names of Google News, Yahoo News and news.com.au.
Search Engine News Australia - April
Sensis plans to unveil a set of enhancements to its Web search engine in late April. The Telstra subsidiary says these will make its service uniquely capable of detecting Australian content.
Sensis also recently launched a real-estate site called justlisted.com.au that focuses on the Australian real estate market.
On 1st April Google's indexing service dropped all Web sites with a .com.au extension for a few hours, leaving many sites unattainable. However Google's paid advertisements and Australia's major second level domains, like .gov.au, .net.au and .edu.au seemed unaffected.
Zed Seven Pty Ltd, Australia, launched Click Sentinel, an independent tool to control click fraud. The tool reports on its frequency in individual ad campaigns and helps advertisers receive refunds for the ads wasted by it.
MSN launched its 'start something' campaign first in US and then in Australia to unveil the third phase of its "XP Reloaded" plan, in which it attempts to renew consumer enthusiasm in Windows XP, its 3.5-year-old OS.
Sensis will soon launch a one-of-its kind search engine designed specifically for Australians with unique vocabulary and information.
Search engine marketer, www.ineedhits.com, expanded its product range to include clicks4sure, a new range of paid search advertising plans specifically designed for small and medium sized businesses (SMEs).
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