SEM FAQ

About Us

• How much does a typical search engine marketing campaign cost and how long does it take?
There is no “typical” search engine marketing campaign as the project is highly influenced by the market in which the site is competing in, by strengths and weaknesses of the site and the specific needs of the client.


Search engine marketing campaigns take from 1 month to 2 years and start at 500 dollars a month.

• What's the big deal about search engine marketing? Can't I simply pay the search engine to get to the top?
Yes, it is true that you can pay your way to the top of paid results. However, you can not pay the search engines to place your site anywhere among the organic search results, which are the main results that get more clicks. Moreover, the paid results are considered by many as a sort of a trap as you are charged for each click, for as long as you advertise. Conversely, each time a user clicks on your site when it appears within the organic results, you don't pay for that click. The big deal of search engine marketing is to work with all the available tools, options, techniques and dynamic search engines in order to provide you with positive results that generate more revenues for your business. This is achieved by professional, experienced people that have the knowledge to plan an effective mix of organic and paid search advertising , execute the plan, measure it and continually track and improve its performance.
• Is the search engine channel good for any business?
Like many other advertising channels – no, it is not. There are some companies that are currently enjoying several years of an amazing window of advertising opportunity as certain search engines allow them to acquire targeted, active leads at a relatively very low cost per lead. Others are enjoying the proven positive affects of the engines on brand marketing. But there are also many businesses that will not see a positive outcome from a search engine marketing campaign. Some cases, like the local Milk Bar, are obvious. Others are not as obvious as the search engine channel can theoretically help them in attracting business leads, but the competition in their maturing market is so strong that their market penetration setup costs are simply too high and they should consider better online advertisement alternatives.
• How can I differentiate between various search engine optimization service providers?
Not an easy task as organic search engine optimisation is achieved thanks to accumulated knowledge and experience of at least 2 years within competitive markets. Even then, we have seen “experienced” search engine optimizers that are simply not creative enough, are too tired to pay attention to the small details of execution (SEO is all about knowledge and execution of small details!) or are simply not updated with the most recent changes in search engine algorithms. There are many other examples of other organic search engine marketers that do not react well to “surprises” and don't perform well under pressure and/or lack of certainty. And of course, there are many marketing service providers where only one person is, in effect, in charge of your account. Due to lack of management and/or team help, you don't benefit from the collective skill of a team of professionals. It is also important to note that when outsourcing a search engine marketer, or hiring one for in-house operations, you are always taking some sort of risk as no honest professional can promise specific results. This is due to the uncontrollable external factors, mainly being search engine algorithm tweaks and unknown advertising efforts of competitors.