Search Marketing Services

SEARCH ENGINE MARKETING WITHIN THE FINANCIAL SECTOR

Project Goals: AMIRCHOOK

Challenges

• Highly competitive search engine market.
• Within the paid search space, it was diagnosed that some players are over-bidding (“ego-bidding”) in order to achieve top sponsored positions but are most-likely not achieving a positive return on investment (ROI).
• Company is targeting individual forex investors across multiple countries and languages including English, German, Korean, Chinese, Spanish, French, Polish, Arabic, Hebrew, Greek and others.
• Client site provides real-time data using java applets and frames, which makes compromises the site's “search engine friendliness”.
• The international and Australian sites have duplicate content, which imposes an initial barrier in regards to at least one of the site's top search engine rankings.

Key solutions:

• Formulating an advanced keyword targeting strategy where “the best” keywords are targeted within languages and “2nd best” keywords are targeted within others.
• Optimizing existing pages as well as adding new ones, which are highly optimized for search engines as well as contain effective marketing copy for potential web visitors.
• Translation, market research and optimization for non-English speaking markets.
• Launching, managing and monitoring a comprehensive paid search advertising campaign on Google AdWords and Overture with the use of hundreds of keywords and country specific targeting.
• Creating designated landing pages and using split tests to monitor and improve performance of ad copy on paid search.

Outcomes:

• Amirchook

Other search engine success stories: you could be next

The information above, for obvious reasons, is partially presented. Please contact us for further information and case studies of past and existing clients.

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