Client: Digital Fuel
Websites:Digitalfuel.com Business Service Management IT services are being outsourced by a growing number of businesses across various industries. The primary reason that outsourcing agreements don't work are difficulties in manually managing the contracts, which may be ambivalent and confusing. Digital Fuel is a provider of SLA Management software, BSM solutions and IT Chargeback for enterprises and service providers, servicing companies with outsourcing contract management
Project Goals:
Increase targeted traffic coming into site.
Increase brand's visibility across major search engines and popular search queries.
Achieve higher conversion rates for the offered webcasts, webinars and downloadable material.
Challenges
Highly competitive search engine market where competitors are well-established players with significant online advertising budgets.
Pay-per-click bids go as high as 10 USD a click, which is too high for the client's successful long-term advertising campaign.
Key solutions:
Formulating a keyword strategy that will both target the best keywords for the client in its market (e.g. service level management software) while achieving visibility for the growing company's name: Digitalfuel, within actual search result listings.
Major link campaign management to increase site's link popularity.
Optimizing the paid advertising mix in order to achieve lower-cost visibility of the brand within the paid sections offered by search engines.
Outcomes:
Increased organic search engine traffic by 200% within 10 months.
Achieved dominant position in International market for the best, targeted search queries of the business.
Increase company's brand across all major search engines via right mix of organic and paid search advertising.
Other search engine success stories: you could be next
The information above, for obvious reasons, is partially presented. Please contact us for further information and case studies of past and existing clients.
You could be the next search engine marketing success story. We look forward to hearing what you are about and working with you. Don't hesitate to contact us.
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